Ching Seng Tong Cosmetics was founded. Soon, the company got popularizedfor producing hair treatment oil from peanut oil.
The company started expanding its market rapidly by producing variouscosmetic products.
TheInnovative face cream produced from lanolin oil mixed with our secret reciperesulted in unprecedented sales.
Ching Seng TongCosmetics Factory was formally established to continuously develop thefoundation lead in cosmetic products.
The company adopted the marketing strategy of celebrityendorsement; with events where face cream can be exchanged for show tickets, itbecame the most local friendly product.
Lipsticksbecame the main product of Ching Seng Tong Cosmetics.
Mr. Yao Hui Wang, the second generation in the family, took over the company.
Thecompany discovered the value of small giveaway lipsticks given by Shiseido, andstarted manufacturing them, thus starting a fashion trend in Taiwan.
With the increase offunds, the company expanded and moved to a new location on Yushan road in Chiayi City.
Mr.Wang started investing overseas inIndonesia and was elected for the chairman of the Chiayi Cosmetics Business Associationin the same year.
Invested in China (NanPing) to expand the market.
Due to the rapid spread of smalllipsticks, the development of non-stick chip lipsticks ensued andcaused another trend inTaiwan and Indonesia.
Qi-Qing Wang, the third generation,took over the Ching Seng Tong and carried out the first transformation— notonly didhe continue the operation of itsown brand, but healso expanded the business scope of OEM/ODM.
In order to increase productioncapacity, the second factory on Yuren Road in Chiayi City was added.
The company reconsidered its market positioning andconducted a second transformation. Aiming to focus on innovative products withhigh added value, non-sticking lip gloss was introduced.
Thanks to the successful transformation, the salesperformance was promising and the production capacity was increased. To furtherimprove production efficiency, a new site in ShuiShang, Chiayi County was purchased.
The construction of Shueishang factory completed and put into production
Thecompany obtained ISO22716 GMPcertifications.
Due to the competitive nature of global cosmeticmarket, the company encountered operational bottleneck. Hence, a thirdtransformation was launched. Focusing on core competitiveness, it concentratedon developing lip makeup and foundation products, with the aim of continuing toexpand its market.
With covid-19 devastating the industry, the company isunder severe test of the downturn in both domestic and overseas markets.Nevertheless, the company still checked product quality, focused on inspection equipmentand upgraded automated production pipeline to prepare for post-pandemicscenarios.
Participated in the “PromotingCosmetics Cloud Generation Plan” of IDB and accelerated the digitaltransformation of Ching Seng Tong Cosmetics.
Thecompany was awarded “Clean Label” for its practices towards natural andsustainable cosmetic products with minimal ingredients.